Roasting, packaging, and storing
Roasting
Roasting is the art and science of elevating the coffee flavor to its maximum potential without scorching or burning the bean. Roasting is a process by which aromatics, acids, and other flavor components are either created, balanced, or altered in a way that augments the coffee flavor, acidity, aftertaste and body. When coffee is roasted, the sugars of the coffee are caramelized adding sweetness to the coffee, and the color of the beans changes. Roasting is an art using the senses of sight, smell, and sound in combination with time and temperature. Roasting ultimately brings out the flavor of the coffee.
Packaging
Amrita Certified Pure® Coffees are all roasted to order. Coffee beans are roasted and shipped within two business days of order placement. We roast our coffees on Sonofresco Roasters in small batches. Many roasters claim to small batch roast without reporting the size of the batch. Our batches vary between 1 and 2 lbs. at a time. We truly are a small batch roaster.
Immediately after roasting, all of the Amrita Certified Pure® Coffees are packaged in a bag with oxygen, moisture and light barriers. The bags contain a one-way valve that allows carbon dioxide to be released from the coffee while inhibiting oxygen intake. These bags are designed to preserve freshness.
Storing
Preserving the coffee’s freshness requires proper storage. Coffee’s natural enemies are light, moisture, oxygen and heat. Once the coffee bag is opened, the coffee is being introduced to light, moisture, oxygen, and in some cases heat. The best way to store coffee is in an opaque, airtight container in the pantry. To enjoy coffee at its freshest and finest, it should be consumed within two weeks of opening the bag
